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Heineken UK wins an IGD AWARD
Heineken UK were awarded the IGD Consumer Insight Excellence Award for their commitment to making moderate drinking a positive and accessible reality for UK consumers. We worked with Heineken on the in depth insight into the complex area of moderation in alcoholic drinks.
The launch of Bulmers Five Fruit Harvest and Bulmers Indian Summer in 2014 was the beginning of various cross portfolio product launches from Heineken’s ongoing work in the area.