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The best ads come from courage and talent and all the appreciating adds take even more courage to the talented creators. KTR, the largest and most reliable creativity contest in Poland, has been dealing with it since 2004. KTR was created by the originators of advertising, who contribute in the constantly changing industry. The goal of KTR is to select the best works in various categories, and on top of that, an award for the best of the best in three main categories: Communication, Design and Craft.
This is another – after the Brand Identity Grand Prix in Milan – award for Inna Bajka. The product also hit the list of the 12 most innovative local products according to Mintel (a global innovation monitoring agency).
People are fed by the food industry, which pays no attention to health… and are treated by the health industry, which pays no attention to food. — W. Barry
This motto lays at the heart of the brand. It inspired us to set a goal – the introduction of a unique offer on the mass market in the category of healthy food. We decided to tame the superfood and introduce it to the menu of ordinary consumers :
– Three in one: easy, healthy and tasty breakfasts and dinners.
– Pour and eat: Fast food, after which you feel better.
Just The Another Fairytale for Inna Bajka