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Who would we miss if they were no longer around?
R.I.P. PanAm, Toys “R” Us, Blockbuster. All gone but not forgotten. And now Lilt.
But who’s next to the brand graveyard? And which brands would we miss if they were no longer around?
Which can endure the test of time and disruption, and say they are genuinely irreplaceable? And what are the traits of an irreplaceable brand? Our Executive Director, Marketing & Reputation, James Byrne, shares some thoughts in Brandingmag.
Click here to read the article.