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Dragon Rouge was awarded an GD USA American Package Design Award for its work on Ito En’s new line of RTD coffee, Jay Street Coffee.
Designed for Millennials who seek their own path, the new brand identity personifies Jay Street’s urban spirit. Dragon Rouge leveraged the brand name – a homage to Ito En’s US headquarters in Brooklyn – to design a product line with readily identifiable landmarks that dot the American urban landscape.. To build additional consistency within the product line, Dragon Rouge integrated the new logo into the landmarks themselves, and used bold color gradients to create an easy to navigate shelf presence.
Find out more about the Jay Street Coffee project here.