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Lagardère Publicité becomes CMI Media
The Lagardère Group’s press division, sold to Czech Media, was renamed CMI France and its advertising network (formerly known as Lagardère Publicité) has become CMI Media.
CMI Media markets over 30 media outlets of CMI France and external publishers: ELLE and its variations, including the French version of the Elle website, Version Femina, Art & Décoration, Télé 7 Jours and its editions, Télé Magazine, France Dimanche, Ici Paris and Public. We were chosen to create CMI Media’s visual identity and its communication materials for its new beginning.
CMI Media’s new identity promises offers entirely designed to build a tailor-made relationship with each and every one. The logo combines the premium and institutional character of the group (CMI: elegant, chic, timeless) with the modernity and power of the advertising network (Media).
The meaning behind the symbol
The graphic design concept of the cursor symbols, a brand identifier, illustrates:
• The connection between audiences and advertisers, between management and advertisers, between headlines and readers – it’s like a handshake
• Precision and the ability to target the right audience, on the right device, in the right context
• Openness: The cursors placed at the top represent all the group’s know-how and innovations. They are scalable, one of the key ingredients of the new visual identity and can change shape and be reconfigured according to context and needs – just like the management, which aims to be agile and adaptable.
In tune with people and the times
This identity is quickly identifiable by advertisers and reflects the new value proposition: more flexible, more open, more creative, in tune with people and with the times.
The brand universe reflects a simplified relationship characterised by proximity and user-friendliness. Yet the long-standing expertise of its consultants remains, indispensable in the current environment of increasingly complex advertising issues and consumer demands.