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Le Petit Marseillais makes a “zesture” for the planet
Le Petit Marseillais is innovating by making its contribution to a more responsible and “eco-friendly” world!
The brand is launching its first range of concentrated shower gels in supermarkets, targeting millennials in search of simple, environmentally responsible products.
In this way, we have developed a very consistent world, both graphically and in its tone of voice, while didactically emphasising the range’s ecological dimension: 60% less plastic, organic ingredients, etc.
The colours are bright and natural, the illustrations graphic and contemporary, the interplay of typefaces spontaneous and fun.
Altogether, it is an invitation to an experience combining pleasure, optimism and sustainable development!
To see more of our design work for Le Petit Marseillais, click here.