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Man, I’m More
than a Woman
In her recent article for The Marketing Society, our London Head of Voice Bee Pahnke challenges gender targeting and highlights the opportunity for brands to rethink their target audiences. Click here to read the article!
If brands leave gender targeting in the past where it belongs, they’ll find themselves creating products that really resonate with people today, opening up their market segment, and paving the way in this brave new world that doesn’t care whether you’re a Mr, a Ms, a Miss, a Mrs or a Mx. Instead, that cares about who you really are, and how you want to express yourself. — Bee Pahnke, Head of Voice, Dragon Rouge London