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Next Step wins GD USA Health and Wellness Award
Dragon Rouge was awarded a GD USA Health and Wellness Design Award for our work on The Vitamin Shoppe’s weight management brand.
The new lifestyle brand stands out in a confusing category and supports consumers where they are in their weight loss journey, while creating a targeted brand story that relates to and extends The Vitamin Shoppe’s brand values. The design system reflects the “steps” in the weight management journey and supports ease of navigation through a distinct color palette.