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Brands without borders
When a brand reaches multiple markets, cultures, or languages, it runs the risk of getting watered down, becoming vanilla, or – worst case – become unrecognisable. There are ways to stay authentic while localising your global brand. But how? Let’s find out. Just one week to go until our Associate Director, Strategy Kate Sheerin will speak on a panel with our client Jos Harrison, Global Head of Brand Experience & Design at Reckitt, together with Digge Zetterberg Odh at our partner Frontify at Europe’s first edition of Brandweek in London. The panel will be moderated by Kavita Patel at WARC. Click here to find out more about the event.