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When designing this limited edition bottle, we took inspiration from XXth century architecture and Cracovian avant-garde design, and combined this with the classic Wyborowa bottle shape. The unusual stand out texture used on the bottle is based on the iconic ‘W’ for Wyborowa. We wanted to create a design that echoed Wyborowa’s class and had a great on shelf presence as a collector’s object.
We are thrilled that the project was well received by both consumers in shops and by one of the most influential creative competition juries in Poland.