A positive-thinking brand

Optimism, the key to success

Alpen Gold – the most popular brand among Russian consumers, chose to become an ambassador of optimism. We helped them design a visual language that effectively communicate this change, while giving Alpen Gold a distinctive personality.

Carefree joy and abundance of flavours

Alpen Gold’s visual identification is based on two universal symbols of optimism: the sun and the rainbow. A new, engaging graphic language of packaging comprises the whole basic portfolio of products and lines: Max Fun, Dark and Oreo. It communicates Alpen Gold’s distinctive trait – richness and variety of flavours – through a lively colour palette and a unique packaging layout.