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A positive-thinking brand
Optimism, the key to success
Alpen Gold – the most popular brand among Russian consumers, chose to become an ambassador of optimism. We helped them design a visual language that effectively communicate this change, while giving Alpen Gold a distinctive personality.
Carefree joy and abundance of flavours
Alpen Gold’s visual identification is based on two universal symbols of optimism: the sun and the rainbow. A new, engaging graphic language of packaging comprises the whole basic portfolio of products and lines: Max Fun, Dark and Oreo. It communicates Alpen Gold’s distinctive trait – richness and variety of flavours – through a lively colour palette and a unique packaging layout.