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AT THE HEART OF THE STADIUM
ASICS is the acronym for ‘Anima Sana in Corpore Sano’ the spirit of its founder, Kihachiro Onitsuka. It incorporates the harmony between the body and the mind that we wanted to communicate in the brand’s premises.
For their new headquarters in Montpellier, we redesigned the layout of their 250-sq. meter showroom to display new collections into three different spaces: lifestyle, running and other sports.
We created a giant anamorphic logo in the lobby that would encourage visitors to have fun whilst rearranging the brand’s iconic sign at the entrance.
Ready, steady, go!
The new system of display stands is inspired from stadium grandstands
The three showrooms are separated by electronically controlled doors, which allow the space to be modulated and create private working areas.