Ballantine’s

The objective was to own the gifting occasion and becoming the “ultimate” brand of choice during the most important gifting seasons!
We created a disruptive Ballantine’s gift offering a platform that conveys a special message from purchaser and creates surprise and delight for the receiver. The gift pack solution for each product is “wrapped” with a special message that the receiver reads upon opening.
This truly innovative gifting ritual became ownable by Ballantine’s. Overall sales in January increased by +33% over the previous season.