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We invite you to our table !
Go whole hog
Proximity, pleasure, warmth and quality are the key words of the concept “A Table !” that we have developped Carrefour Market Mestdagh to seduce new customers. We entirely revamped its shelf concept by developping a massive branding, signage, merchandising, materials and communication operation, to make its customers’ life easier and inspire them for the preparation of their daily meals.
À Table !
The new « A Table ! » concept of the Carrefour Market Mestdagh butcher/caterer stores draws inspiration from the festive spirit of large dinner parties, with the authenticity of home cooking and the warmth of Café lights. The relaxed tone of communication encourages connexions between customers and employees…It all takes place in a scenery of blond wood, large wicker baskets and two-colour mosaics, which emphasize the patterns of the cloths and yesteryear napkins, as well as the universe of the kitchen, the central room of our cottages.
The “À Table !” universe places the emphasis on warmth, taste, simplicity, and naturalness, promoting environmentally-produced materials, and small farmers and growers with whom the company develops responsible relationships.
Let's bring home the bacon!
Since the end of 2018, this concept is being developed in many sale points, in traditional counters such as self-service…
It is such a success that it got us nominated for the ICONAS D’OR awards in the Design category.