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Playing with patterns
A signature style
Coppertone has released its 2019 Resort Collection just in time for summer! The iconic American suncare brand now responds to the desire of consumers seduced by brands that have an approachable appeal, particularly through design language and packaging. The signature visual style of Coppertone UltraGuard stands out on the shelf through unique – yet relevant – creative, while also conveying Coppertone’s brand purpose of freedom and enjoyment under the sun.
Patterns with purpose
Every family is different, full of unique individuals with different needs, including for sun care. Let’s celebrate our differences by creating different personalities in design. Each SPF of the transportative collection has its own abstract tropical pattern and the design covers the entire bottle or can, providing a strong impact both on the shelf and in hand! Pack your bags, because the final design will take you on a trip!