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A new identity across physical and digital touchpoints
As Luxembourg becomes an increasingly attractive entry market for investment in the EU, many international law firms have established offices and compete fiercely for clients and talent. Leading Luxembourg law firm Elvinger Hoss Prussen wanted to reaffirm the relevance of its position of strength with a brand refresh.
“Independent in structure and spirit”
Through our extensive research and stakeholder interviews, we discovered a community of highly-respected individuals, committed to exceptionally exacting quality work, with an uncommonly united culture. Our objective was therefore not about changing what Elvinger Hoss Prussen was, but about articulating its essence to the outside world. We brought this to life through a new positioning, messaging matrix for individual audience groups, a new tone of voice and a new visual identity.
Our objective was therefore not about changing what Elvinger Hoss Prussen was, but about articulating its essence to the outside world.