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A BRAND FOR
URBAN FOOD LOVERS
Reveal the Greenshoot
The little French soup brand has always wanted to be unique and to stand out through disruptive cues (black, halftone colors). The previous version of the brand did not convey quality, status and elegance. The issue was to create an impactful and different brand identity.
A story to tell
Before exploring design routes, we immersed with the Greenshoot team to understand the brand and its vision. After individual and group interviews, we defined the target’s profile and the brand manifesto. It was the starting point of our creative exploration.
Elegance and authenticity
We created a strong, modern and premium logo. The graphic style evokes purity and authenticity. The appealing pictures seem to come from a culinary magazine while conveying the brand’s expertise. We found the right balance between truth and sophistication and applied it to all communications, from print to digital and corporate.