IRVING

Irving is a brand that quickly gained recognition from high quality tea enthusiasts. The previous visual identification, although proven successful when the brand was first introduced to the Polish market, had become a bit out-dated. It didn’t sufficiently communicate the quality and optimistic personality of Irving. The new packaging allowed the brand to effectively prevail on the shelf over competitors from the premium segment.

The new packaging of Irving creates a strong colour block on the shelf. The leading colour – purple – sets the brand apart from the competition and fits well within the preferences of the female target group. Apart from a contemporary and elegant colour palette, the packaging uses visual codes crucial to the premium category: geometric divisions, a symmetric composition and finishing such as embossment and hotsamping.