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from the pharmacy
Cosmetics created by dermatologists
IWOSTIN is a Polish brand of dermocosmetics available only in pharmacies. So far, the packaging has made consumers think mostly of a medical product, not a cosmetic brand. In addition, a large quantity of communications made it difficult to navigate the brand’s portfolio.
Less is more
The first step in refreshing IWOSTIN was clearing the packaging of unnecessary communication and introducing a hierarchy of significance for the remaining elements. The next phase was modernizing the design to be reminiscent of high-tech medical products. As a result of the redesign, the brand has become recognized as a premium grade product.