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Supporting an African bank's digitalisation
Faced with the growing popularity of mobile money in Africa, Oragroup was searching for the opportunity to provide a comprehensive service in-line with the new uses of mobile banking.
With KEAZ, we have created a brand whose codes compete with the already well-established pure players in mobile money and formalizes Orabank’s commitment to financial inclusion, innovation and democratization of access to banking services for all.
A name that opens doors
The spelling and pronunciation of KEAZ echoes the word “key”. Like a key, the omnichannel platform opens all doors and realms of possibility in the banking world. It is also a name that evokes the word “ease”, alluding to the ease of use of its services.
The KEAZ brand values of exchange, sharing and closeness are at the heart of the logo design. The E is closely linked to the A and appears to be speaking to it, while the tip of the K, a fundamental element of the graphic territory, seems to open a dialogue box.
A ready-to-use platform
The signature, “Ma banque clé en main” (“My turnkey bank” in English), echoes the central idea of ease of use unique to the KEAZ brand, a ready-to-use platform. The key also refers to the brand name, while the use of the personal pronoun “my” reflects proximity. In this way, the signature presents KEAZ as close to its users, full of possibilities, and easy to use!
User-friendly and accessible
The KEAZ platform promises its users (private, corporate and institutional clients) a simple and user-friendly experience with consistent information across all channels, via five distinct offers. The client can now initiate a transaction from a mobile phone and end at an ATM, on the internet or with a sub-agent.
We worked upstream on this new offer by defining the positioning of the brand and by creating the platform’s name, KEAZ, the names of the various offers (KEAZ Pro, KEAZ Spot, MyKEAZ and KEAZ Cash), the brand signature, the logo, the brand territory, the look and feel of the website and app, the advertising campaign posters, the TV commercial, and its sound identity in collaboration with the Sixième Son agency.
With KEAZ, Orabank plans to launch a wide range of digital products. It will not only equip mobile phone users with digital products, but also making banking services accessible and available to all segments of the population by developing a genuine, relationship through an ambitious commercial approach. M. Guy Awona Directeur général of Orabank Togo