LFP
A committed brand at the service of French professional football
France’s Ligue de Football Professionnel (LFP) is evolving its graphic identity to further embody its governing role over French professional football.
Play
Redrawing the lines
In a spirit of continuity, the logo has been simplified and digitized to allow the LFP to adapt to new modes of communication and thus gain in stature and professionalism.
A new field of play
All the League’s visual signs have been modernized to increase the impact of its communications and shine a light on the variety of activities in which the organization engages on a daily basis.
Visually, illustrations incorporating the lines of the pitch clearly honour the setting in which France’s favourite sport is shaped and played.
A complete evolution
The brand universe now reflects the essence of its missions: the development and enhancement of French professional football. From internal tools to advertising, all communication media have been rethought in the light of this new identity.
Work with the Dragon Rouge agency consisted of reaffirming the role of the LFP with a more modern, more digital and resolutely more professional identity. The new logo is more legible in its name, more adaptable in its various applications and more impactful in communication.