Oh, Cookies!
By continuing your visit to this site, you accept the use of cookies to ensure the best possible navigation, make statistics and allow the sharing of content on social networks.Artic
Connecting efficacy with fragrance
Panamex asked us to help them with the introduction of a new scent and expansion of their portfolio. We had to improve the overall visual identity of the laundry detergent brand that was lacking a clear communication hierarchy and personality on pack. We developed a new design that connects efficacy with fragrance and that appeals to both mums and kids. A new laundry hero was born!