Owning the gifting occasion
We developed a customised duty free gifting experiential campaign for Ballantine’s in Asia.
the "ultimate" brand of choice
The objective was to own the gifting occasion and becoming the “ultimate” brand of choice during the most important gifting seasons!
We created a disruptive Ballantine’s gift offering a platform that conveys a special message from purchaser and creates surprise and delight for the receiver. The gift pack solution for each product is “wrapped” with a special message that the receiver reads upon opening.
This truly innovative gifting ritual became ownable by Ballantine’s. Overall sales in January increased by +33% over the previous season.