DULUX

Dulux, the flagship brand of Akzo Nobel, has a goal of making the world a more colourful place to live in.
To communicate it better, the brand chose to completely rebrand its portfolio. The new design of Dulux four product lines emphasizes their individual characters.

Just as there is no one definition of beauty, there is no universal way to pick interior paint colours. This is why our designers in Warsaw created an individual visual language for each product line, each one communicating a different consumer insight.