Duży Ben

The alcohol sales market in Poland is seriously fragmented, with no presence of strong retail brands. Eurocash Group’s ambition was to create a brand of liquor shops that would be characteristic and recognizable throughout Poland. A brand promoting the culture of selling and consuming different liquors. Once again, we have been chosen as a branding project partner.

For Duży Ben, we created the brand strategy as well as the visual side, including the name. We designed the shop interior in a way that the Client not only has the freedom of movement but can also find his desired liquor in the same place as snacks dedicated for it. In designing the visual identification, we strongly emphasised the cultural connotations.