Thinking about local masculine archetypes,
we were inspired by the character and authenticity of American forged steel. The name ‘Foundryworks’ harkens back to a time when real work was measured in sweat – and combined with modern design language, we created an iconic & flexible identity system that would instantly cue quality craftsmanship to future patrons. Equipped with this brand strategy and toolkit, the founders felt ready to roll up their sleeves and welcome their first regulars.
I worked with the Dragon Rouge team on our last business venture launching a new kind of barber shop. They were professional and innovative throughout the projet, with their guidance we were able to turn an idea into a unique ready-for-market business that can compete with any top national brand. I would highly recommend Dragon Rouge. They are truly great at what they do. Michael Bove Foundryworks CEO