Healthy Tasty Easy
In a world where everything is rushed, most of us do not have much time to eat healthy. Nutritious meals usually come with high prices, sparse choices, and above all, time-consuming preparation process. By default, people choose to go for fast food and to go meals.
Inna Bajka was created out of a tease to challenge this firmly held belief that healthy food is neither tasty nor easy to prepare. Its goal was to create a healthy, tasty and easy range of products.
Meet the wild gang
We embarked in a long journey with Inna Bajka to give life to its challenging value proposition. Starting from the name and claim, we went through the brand’s positioning strategy to unfold the brand’s whole story: from its visual identity and packaging to its OOP communication.
A wide range of characters feed the new eye-catching world of Inna Bajka, and its promise to deliver cheap and healthy food.
Meet the Early Bird, who gets up in the morning to make a yummy porridge for breakfast. Or the Wild Provider, who opts out for healthy seeds and dried fruits. In a world where no food is of animal origin, the Full Wolf or the Whole Sheep know how to prepare a nutritious lunch.
The cherry on top of this beautiful project was the work on the website design and the e-commerce functionality that was wisely conceived to match the offer.
Brand Identity GrandPrix
The Brand Identity GrandPrix, awarded in Milan, honors the best branding projects from the perspective of visual communication. The prize is awarded to agencies involved in strategic design and branding.
We are delighted to announce that this year, the prize went to Dragon Rouge Warsaw for its work on Inna Bajka in the 'Product Identity' category.