Beauty Treatment for Well-known Nuns
Makeover of a Traditional Brand
How do you modernize and innovate a brand with more than 190 years of tradition? Having this question in mind, we created the new packaging design for the famous German brand Klosterfrau Melissengeist.
Our main task was to create a more modern, more natural and more impactful look of the packaging without losing the unique appearance of Klosterfrau Melissengeist.
We completely reworked the packaging and the underlying information structure. Thus, we were able to bring the famous Klosterfrau nuns back into the focus.
The natural look of the product is being emphasized by the visualization of the spoon with the 13 medicinal herbs which are additionally depicted on the back of the package. Furthermore, consumers can now see the most important areas of application.
This makeover of the packaging and the entire brand identity will help to give especially younger target groups an understanding of the effect of Klosterfrau Melissengeist as a traditional and natural medicine.