Shaping the future through a university scholars programme

The University Scholars Programme (USP) admits top students from the National University of Singapore (NUS) and provides them with a transformative learning environment, innovative curriculum and global opportunities. Dragon Rouge’s task was to help NUS-USP express its unique vision and offering in order to regain its cachet as one of the most prestigious Scholars Programmes in the world.

Our positioning “to shape independent, adaptable thinkers and doers who will make an impact in the world” reinterprets the core NUS-USP values of being curious, critical, courageous and engaged in a way that connects with students who want to expand their horizons, shape the future and make a difference in the world. Our visual identity captures the weaving of a NUS-USP student into a future full of possibilities.