Natural Boost for Seeberger
Healthy on-the-go snacking products are an emerging trend – especially in France. Today, consumers look for natural, health and pleasure in their products.
Less is more – following this motto, Seeberger developed a product that uses clean, pure and raw nuts and dried fruit with a special focus on the French market.
We were tasked with creating a catchy naming as well as an appealing packaging design for this products that perfectly fits the product promise.
Creating the Perfect Atmosphere
Our big idea behind the design was to create the so-called “My break & enjoy moment” – the ideal fusion between health, pleasure and taste.
We made indulgence and spontaneity visible by creating a modern and stylish visual world – just like in today’s cooking books.
On a more technical side, we kept the orange roof of Seeberger since the brand promise stands for selected ingredients of highest quality. The product itself acts as a hero and gives the design its freshness and naturality.
The result is a packaging that fits today’s needs perfectly: emotional, striking and simply appetizing. Bon appétit!