Entering a world of pleasure
A portfolio of sensations
Trojan has established itself as the guide to creating a more confident, safe and exciting world for all sex-loving people. Through the redesign of assets and packaging, consumers can easily navigate the portfolio of sensations.
The new Trojan condom design system shifts consumer mindset of condoms from a strictly functional device providing the ultimate in safety and efficacy to a mindset that embraces pleasure. The new brand identity design conveys strength, trust, performance, and masculinity.