Ellen MacArthur Foundation welcomes Dragon Rouge as Knowledge Partner
We are delighted to announce that Dragon Rouge has been appointed as Knowledge Partner to the Ellen MacArthur Foundation.
The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy. Since its creation the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government and academia.
As a Knowledge Partner, Dragon Rouge will support the Foundation with research and advice in strategic communications and brand strategy, to ensure that circular economy messages inform, resonate and inspire.
This new partnership builds on successful early collaboration between the two organisations via CE100 membership, and more recently through strategic communications research into positioning and messaging of the circular economy, and how best to support growth of circular economy knowledge and understanding within organisations.
Initial work by Dragon Rouge under the partnership focuses on research with the Foundation’s network exploring positioning and messaging of the circular economy, and how best to support the growth of circular economy knowledge and understanding within organisations.
"We are delighted to welcome Dragon Rouge as strategic communications Knowledge Partner to the Ellen MacArthur Foundation. We look forward to working together as we raise the ambition and collective efforts of our network to develop and promote the concept of a circular economy and its global adoption.” — Andrew Morlet, Chief Executive, Ellen MacArthur Foundation
“We are thrilled to be contributing to the Foundation’s work. Engaging organisations, their customers and end consumers in the benefits, new behaviours and opportunities related to circular economy approaches is a vital part of changing how we live and ultimately how our economy works.”
— Dorothy Mackenzie, Chair, Dragon Rouge Ltd.