Why and how should we re-humanize our brands?
Humanizing Your Brands!
Sophie Grenier, Director of Strategy and Innovation, speaks to us about truth, honesty and emotion at the Humanizing Your Brands conference.
Brands have suffered the mistakes of industrialization and standardization and we must put people back at the centre of our consumer system. But how do you enter into a conversation with the consumer and build an authentic relationship?
Do you want answers and to discover many concrete applications from around the world? Then don’t hesitate to get in touch with Andréa at firstname.lastname@example.org!