As we head into 2023, if one thing is predictable, it’s the unpredictability of it all.
When unpredictability calls; the case for staying close to your consumer grows. It’s why we’ve taken some of the most relevant consumer truths we’ve been grappling with recently as springboards to identify how brands can stay relevant and propel their business forward in the new year.
Sofie Runnquist and Emma Davies, Senior Consultants in our London office, share their views on what’s key for brands to ensure relevance in 2023.
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