an authentic tea
Innovating in the tea market
The Coca-Cola Company aimed to extend its ready-to-drink tea brands by focusing on strong tea-culture beverage market. We were asked to position its new Authentic Tea House brand as an innovator within the tea category by highlighting the core authentic tea flavours and origins.
Spotlight on the art of tea
To clearly differentiate the Authentic Tea House from the existing mainstream teas, we made the packaging premium, authentic and brought out some credible assets associated with traditional pot-brewed tea expertise.
Each flavour (Ayataka Japan, Oolong, Chrysanthemum) does honour to world’s foremost Tea Masters to reinforce its authenticity and stay true to the precise art of tea mastery.