Bobovita
ONLY THE BEST FOR BABIES
Quality out of care for the little ones
BoboVita has been Poland’s number 1 in baby food for many years. The care for quality, monitored by the company from planting the seeds to the very finished product, is the brand’s key value – ONLY THE BEST FOR BABIES. However, the packaging design didn’t communicate these values sufficiently and didn’t set the brand apart on the shelf.
Not eating, but nourishing
Packaging design innovations effectively inform parents about the benefits of BoboVita products. The logo, made complete with a green background, became the brand’s icon. Dividing the composition into triangles brings associations to the food pyramid (a symbol of an optimal diet), and foodie blog-styled photography of ingredients emphasizes the natural sourcing of the brand’s products. All of this ensures the desired effect – there’s no way that you can now mistake BoboVita for its competition.
