Lefosse Advogados is one of the largest and most prestigious law firms in Brazil. With a steady presence at the top of the law rankings, the office underwent major changes and needed to rethink its position in the market and develop a new identity aligned to this new moment.
Based on its unique characteristics in the market – like history, format and deals – a new positioning was developed to stand out these points, making Lefosse unique in the Market with its new positioning “Lefosse. Singular.” Based on it, we created a new sober and minimalist, but at the same time modern and sophisticated visual identity, with a graphic and color palette that reflects its distinction.
The new positioning had great identification and adherence of the internal public. The new visual identity together with the support material we developed – like an institutional folder, stationery and visual communication of the offices – tangibilized and communicated clearly the beginning of a new phase in the history of Lefosse and its new positioning, reinforcing the recognition and perception of the uniqueness of the office in its market.