Building for the future
Setia Haruman, the property developer behind Malaysia’s equivalent of Silicon Valley, needed to re-invent itself as more than a tech park developer.
We created a new brand positioning for Setia Haruman as ’Creator of cities that shape future communities’…technology-enabled environments that act as hubs for innovation.
We created a new brand identity to bring this positioning to life and rolled it out out across various brand touchpoints.
The new identity has given the Setia Haruman a renewed business purpose and has re-invigorated the internal culture.