Identification at the core
New strategy for a corporate brand
Żywiec Group is a prominent player on Poland’s beer market. The company decided to create a new identity that would help its stakeholders better understand its values. A new system of visual identification expresses this change in strategy.
The jewel in the crown
Żywiec Group is made of a few – once independent – breweries, of which each has a rich heritage. The Group’s new graphic language brings out their staff’s professional mastery and strength of spirit. A modernized symbol of the House of Habsburg’s archducal crown is both a reference to the roots, and an attribute adequate for a company aiming for market leadership.