Marc-André Allard

Managing Director DR Innovation

Marc-André is an innovation "champion" at Dragon Rouge. He is Managing Director of DR Innovation, focusing on insights, research and creativity, in the context of brand and innovation strategies. The agency works alongside top companies and brands, in France and abroad, such as L’Oréal, Unibail-Rodamco, Crédit Agricole or C&A Europe.

First trained in market research and strategic planning at TNS Sofres and Brain Value, Marc-André advocates a vision of human-centric innovation, supported by new idea development tools such as creative research, design thinking and new generation business models. Talent value and cross-disciplinary working are at the heart of this vision. As such, Marc-André has developed strong ties with the academic world. He teaches marketing and Value Creation at Sciences-Po Paris and CELSA (Paris-Sorbonne University), and serves as vice-president of HEC business school Alumni’s Marketing and communication interest group.

“Blending market research and design thinking can unlock multiple opportunities. Dragon Rouge’s independent, entrepreneurship spirit is an ideal environment in which to nurture and grow this proposition. An exciting and highly rewarding challenge!”

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