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By continuing your visit to this site, you accept the use of cookies to ensure the best possible navigation, make statistics and allow the sharing of content on social networks.The days of ‘packaging first’ brand design are over
Building brands backwards
The days of ‘packaging first’ brand design are over – tips to drive bigger, holistic brand design thinking. Dragon Rouge London’s Rosie Brodhurst-Hooper in DBA’s (Design Business Association) Insight, November 2017.