News • 02 11 2022

Dragon Rouge London & Paris at Sportbiz

Talking lovemarks for Gen Z with Tiktok, Bundesliga and Euroleague Basketball

Our Head of Brand Experience Luke Nicholson recently spoke on a panel at Sportbiz Europe 2022 in Barcelona on the topic of ‚Lovemarks – Fan Experience for the Next Generation‘ alongside Tiktok, Bundesliga and Euroleague Basketball. The panel was moderated by the Johan Cruyff Institute and is now available to stream on Youtube here