News • 05 03 2024

Dragon Rouge Singapore welcomes Saurabh Singh and Cecylia Grendowicz

L-R Saurabh Singh, General Manager, and Cecylia Grendowicz, Strategy Director, Dragon Rouge Singapore

We have boosted our growing Asia team and Singapore business with the appointment of Saurabh Singh as General Manager and Cecylia Grendowicz as Strategy Director, both effective of February 2024.

Saurabh joins us from Elmwood Brand Design (formerly Holmes & Marchant) where he was Global Business Director. He brings with him a wealth of experience in brand consulting with global and regional players across Asia and Australasia, having grown and led accounts such as Heineken, Upfield, Danone, Kimberly Clark, Mondelez, Unilever and Diageo.

Cecylia joins us from Design Bridge and Partners (formerly Superunion) in Hong Kong and London prior. She has consulted for global and regional businesses with a particular focus on financial services, hospitality, tech, gaming and consumer goods. Her experience includes HSBC, Jaguar Land Rover, Universal Music Group, ESL esports, Reckitt and Shangri-La Group.

More about Saurabh Singh

A multidisciplinary business director, Saurabh has worked in Singapore, Shanghai and Melbourne. He started his career at Saatchi&Saatchi, before joining Holmes and Marchant in Singapore in 2010, where he spent two stints either side of a year at Brand Society in Melbourne.

A firm believer in the power of design, Saurabh has been a driving force responsible for the transformation of the agencies and clients he has worked for over the past 15 years.

More about Cecylia Grendowicz

Cecylia has particular expertise in M&A and brand migration, and advised on the CelcomDigi merger that formed Malaysia’s largest telco and the creation of HSBC Mutual Fund, following an HSBC acquisition in India.

She also enjoys helping brands localise their strategy – enabling global brands to enter new markets, or supporting local players with global ambitions.

“We are delighted to appoint Saurabh and Cecylia to our South East Asia business unit. As we continue to grow our business in both CPG and corporate across the APAC region and Middle East, Saurabh and Cecylia will both be important components to our business and offer.”

– JiAnn Ng, CEO of Dragon Rouge Asia

For media enquiries please contact:

James Byrne
Global Marketing & Reputation, Executive Director
T: +44 (0) 207 262 4488
C: +44 7714 463277

Aurélie Dadre
Head of Communications, France
T: +33 1 46 97 50 00