News • 18 12 2019

Our work for Belmio coffee capsules launches

We’ve been working with Belmoca, the Belgian coffee producer, to relaunch its flagship Belmio capsule brand across Europe with a vibrant, distinctive new identity. The new Belmio brand highlights Belmoca’s aroma guard that ensures freshness remains in the coffee capsules, and differentiates it from the competitive set.

After many conversations with various stakeholders, including the in-house master blender, and a visit to the factory, it became clear that Belmio’s production process was its unique story to tell. Despite being surrounded by tonnes of coffee, there was no coffee aroma in the air; Belmio’s bespoke aroma guard technologies protect and preserve the freshness and aroma of the beans at every stage of the process. All of the heady aroma and flavour is sealed into an airtight, recyclable aluminium capsule that’s so full of sensation, it’s fit to burst.

The new brand and packaging design reflects this unleashing of the full sensory power of freshly-ground coffee in every cup.

It launched this month in Albert Heijn department stores in the Netherlands and Belgium before being rolled-out to Benelux and other key markets in early 2020.

A case study will be coming soon. In the meantime, click here to view the full news story in Food & Beverage News Live.