Good things come to those who bake!
We are delighted to share that our work for Leipurin Oyj picked up two awards at Transform Nordics last night. GOLD for best use of a visual property and Silver for best visual identity by sector.
Leipurin provides solutions for bakery and confectionery products, the food industry and the out-of-home market.
Leipurin asked us help them develop a more relevant definition of the brand, and identity that would give them the flexibility to continue growth and appeal to a broader audience.
An extensive audit and workshop highlighted a positive heritage in food and bakery, an expertise and breadth of offer, and a real passion for the raw ingredients that could be delivered right through the food chain. It was clear the brand had equity, specifically the orange, but it was necessary to evolve its usage to ensure communications could celebrate the breadth of the offer versus feeling repetitive.
A new visual and verbal identity, developed from raw ingredients from the Leipurin food chain was the solution to this. We heroed the raw materials, focussing on where they’re sourced and mapped their journey from growing in the ground to the plates of end customers.
Good things come to those who bake. It’s a legend in the baking.