Lupl: legal world’s universal platform
Our brand creation Lupl to become the legal world's universal platform
It’s great to see the news spreading on Lupl – a brand we created from scratch for a consortium of global law firms CMS, Cooley LLP and Rajah & Tann Asia. Lupl provides the legal world with a place to pool together all communications and information on different legal matters, making the work between lawyers and clients seamless.
Artificial Lawyer, the leading publication on legal tech news, shared this article on it becoming the legal world’s universal platform here:
Our work covered naming, brand strategy, tone of voice and visual identity. Click here to see the case study: