Design Week Q&A with our Creative Director on our work for Coca-Cola
Our London Creative Director Dave Robinson sat down with Design Week to discuss our work with Coca-Cola’s European design team, creating the design for the new premium Coca-Cola Signature Mixers range.
Read about the original Coca-Cola glass bottle that pre-dates the contour bottle, bringing modernity to a classic icon and authentic craft in the Q&A here.
We wanted to convey authenticity while also bringing modernity to a classic. We spent a lot of time with Coke’s design team, looking back into the archives to create something credible that respected the past while helping the new product stand out. — Dave Robinson, Creative Director at Dragon Rouge London
