Budweiser Gift pack 2023

As we finally enter the year 2023, consumer’s hopes for “A BETTER LIFE AND HAPINESS” FROM SMALL MOMENTS” are developing quickly in the post-Covid age despite the worry brought on by the pandemic era and continued economic uncertainty.

BUD China developed a campaign with the hope to improve corporate reputation in a way that is most relevant to consumers, also to strengthen the relationship with enterprise partners to deepen the cooperation. Dragon Rouge is commissioned to design a new gift pack full of hope to launch the campaign.

Our design has focused on the cheering moment and high-lighted connection and bonding when sharing drinks. The new illustration we created is based on signature BUD style and injected with joyful and exciting vibe, directly indicating the hope and expectation to the future.

With gift cards telling the story of “cheerful life moments” in the gift pack, we hope the gift receiver can also spread the cheerful moment to their cherished ones.