Our recent rebrand of Macmillan Cancer Support in Design Week
Our recent rebrand of Macmillan Cancer Support has been featured in Design Week. Our London Creative Director Becky King opens up on some of the challenges of evolving one of the UK’s most loved brands.
Click here to read the article!
There is a perception that it’s all about coffee mornings with middle-aged, white women. Macmillan felt like it wasn’t attracting young audiences for its fundraising and campaigning events. Accessibility and diversity were big parts of the rebrand. — Becky King